Module 2: Introduction

So, we’ve established that the city of Manchester is rich in bricks-and-mortar cultural holdings. But it’s not what we have, it’s what we do with it that makes us stand out. Consider the famous quote from the aforementioned Anthony H. Wilson, founder of Factory Records: “This is Manchester, we do things differently here.” For the venues, producers, artists and event organisers of the city, creating a memorable, unique cultural experience is paramount. We want Manchester to be the place where people are surprised, astounded or moved; the place where they learn something new or have an encounter with culture that they will remember their whole lives. Ambitious? Maybe, but as Mancunians the unconventional, striving, boundary-pushing approach has been in our collective DNA since the days of the Industrial Revolution. Read on.

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