Even though the West Midlands has a really strong cultural tourism offering, and is home to destinations like Birmingham, Stratford-upon-Avon and Warwick, the region isn’t always seen as the cultural tourism hotspot it is.
But with Birmingham hosting the 2022 Commonwealth Games – bringing trade, investment and people into the region – there was a big opportunity for the West Midlands to improve how it shares cultural and tourism content with potential visitors and connects the region’s towns and cities.
CultureHosts has helped the region to connect the dots, creating visitor journeys and itineraries that encourage discovery and longer stays. We’ve improved digital marketing collaboration, brought cultural partners together on region-wide marketing campaigns and connected content across the destination websites for Birmingham, Coventry, Warwickshire, Solihull, Wolverhampton – shaping the region’s positioning in the long term for the better.
This new digital project will lead to transformational ways of interacting with cultural and tourism industry partners across our West Midlands destinations. By increasing our region’s tourism digital know-how and collaborating to promote the depth of our cultural offer, we'll give visitors a seamless experience of finding information, and booking events, festivals and performances.”
Becky Hall, Head of Visitor Attraction, West Midlands Growth Company