A new editorial framework to support CreativeTourist.com's shift to shortform content

CultureHosts supported Creative Tourist, the cultural listings website for Manchester and the North, when it shifted from a longform to shortform content strategy. As such, Manchester’s local community – as well as those visiting from outside of the region – are now served up short, snappy and timely events information that reflects Greater Manchester’s eclectic cultural offering. 

CultureHosts now functionally underpins CreativeTourist.com, powering the website’s cultural listings with information uploaded by local cultural partners, groups, businesses and organisations. Creative Tourist editors can more easily curate content with a greater consumer focus – supporting cultural organisations with ticket sales and sign-ups. 

The switch made Creative Tourist commercially viable as it entered its ‘teen phase’, and readers now enjoy increasingly frequent new content. Drawing upon partner listings from CultureHosts reduced editorial workload by 70% compared with sourcing information and images manually – allowing Creative Tourist to focus on publishing tailored visitor guides and building audience.

Get in touch

Book your consultation